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Integrated Reputation and Social Media Management Hub to Help Enterprises Manage Dispersed Online Public Information (PR2.0)
Start date: Dec 1, 2010, End date: Nov 30, 2012,
"More and more companies are discovering the possibilities that social media sites such as Facebook and YouTube hold for maintaining a conversation with their customers, as well as keeping their brand(s) top-of-mind for the consumer in an extremely cost-effective way. The PR 2.0 proposal addresses the need for European SMEs to take advantage of the benefits of using social media to increase their ...
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