CONTEXTJohn Madejski Academy (JMA) is an academy in Reading, Berkshire which provides high quality education for approximately 1100 students aged 11 to 19. In 2008, JMA (via the JMA Basketball Academy) became one of the first institutions in the UK to deliver the Advanced Apprenticeship in Sporting Excellence (AASE) framework on behalf of Basketball England. AASE is a unique sporting vocational qu...