Ale Kino! Festival started back in the 1960s as a national event. In mid 1990s it was completely reorganised and became a first-class large-scale European event, expected to attract the audience of around 15000 this year. In 2010 the Festival embarked on a tour around Poland, and Ale Kino! on Tour is now available in little villages, whose young inhabitants seldom have the opportunity to encounter quality international film productions. We believe that, with such a big and still growing audience, range and renown, our festival has a chance of improving media literacy throughout Poland. Ale Kino! enables young cinemagoers to see interesting, diverse, and intelligent film productions from all over the world, especially from a whole host of European countries, which are not normally available in Polish cinemas or TV channels. The presented movies fall outside stereotypes and offer the view of the world from the perspective of different cultures and artistic conventions.Ale Kino! is a complex yet consistent system promoting quality young audience films and supporting media literacy not only among children and teenagers, among their parents and teachers, but also internationally among film professionals, critics, producers, distributors, TV and fellow festival programmers. Thanks to a number of accompanying events such as the teachers and filmmakers’ forum, screenwriting workshops, study visits, special packages for film distributors and young filmmakers etc., Ale Kino! constitutes a meeting place and discussion platform devoted to young audience cinema. On the other hand, initiatives such as Q&A meetings with film directors and young actors, bus trips to bring children from remote villages to the festival, screenings for disabled or otherwise excluded children or filmmaking workshops are meant to enable as many young festivalgoers as possible to see, touch and appreciate the richness of the film world, and through that – to discover the richness of the world around us.