A city-based approach to reducing cardiovascular mortality in Europe

Deadline: Apr 23, 2025  
- 118 days

The action under this topic must contribute to all the following outcomes:

• patients and citizens will benefit from better preventive measures, earlier detection and diagnosis, better outcomes for disease management, and access to innovative and effective treatments for cardiovascular disease (CVD), as needed;
• healthcare providers will benefit from updated, evidence-based guidelines on CVD management and more efficient clinical pathways. They will also gain clarity on best practice examples in health management and CVD prevention means in European cities;
• healthcare system decision-makers will have better evidence and tools to implement appropriate CVD prevention strategies, including digital therapies, allowing for their introduction into clinical practice and adoption by all segments of society;
• health technology assessment bodies, payers and regulators will benefit from better information on the real-life use of cardiovascular medicinal products, the benefit-risk profile of medical devices and the value of CVD prevention in cities / urban areas (note: a city / urban area is expected to have a population of at least 50 000 in its urban centre, in line with the OECD-EC (Organisation for Economic Co-operation and Development – European Commission) definition of a city^{1, 2};
• researchers, including industry stakeholders, and clinical investigators will benefit from models and findings that will help future programme implementation in other cities in Europe and beyond.

_{¹ OECD-EC, “Cities in Europe: The new OECD-EC definition” January 2012.}

_{² European Commission, “Urbanisation in Europe” last updated July 2020.}

Cardiovascular diseases (CVD), the world's leading cause of mortality, are responsible for over 18 million deaths annually with a staggering cost of EUR 282 billion in 2021 [1]. The CVD risk has been acknowledged by WHO’s Sustainable Development Goal (SDG) 3.4 which aims to reduce heart disease rates by one-third by 2030¹. Trends in the EU27 and the UK from 1961 to 2018 show a decline in the share of the total population living in rural areas, while towns and cities experienced a smooth and constant population increase. Europe's level of urbanisation was 75% in 2022² and is expected to increase to approximately 83.7% in 2050³. In cities, CVD risks are amplified by factors like pollution, scarcity of green spaces and stressful lifestyles. The trend towards urbanisation often leads to significant healthcare disparities and worsening of CVD outcomes especially among underserved and disadvantaged communities. Thus, an improvement of the management of CVD in cities would be of significant benefit for the great majority of the European citizens living in an urban context.

The focus of this topic is on identifying and creating scalable models, interventions, and practices to enhance the overall efficiency and effectiveness of CVD management based on existing (e.g. Cardio4Cities) [2] or new pilots in up to 5 cities, to build evidence for replication across Europe in different socio-economic conditions. These pilots should propose a good coverage of different locations and contexts in Europe and deliver scalable solutions that can be applied to other cities.

The action funded under this topic will consider primary and secondary prevention strategies, early detection, timely diagnosis and treatment (healthcare delivery), lifestyle changes (personal responsibility), and living environment (community responsibility).

Against this objective, the future action is expected to deliver:

• predictive models (developed and validated) that integrate various data sources – including electronic health records, environmental data, and lifestyle factors – to forecast cardiovascular risk at the individual and population levels in urban settings;
• models and/or good practices (including governance structure, funding/financing models, etc.) and roadmaps on cost-effective approaches to improve cardiovascular (CV) health management that can be replicated across Europe;
• recommendations for updating European guidelines and standards on CVD management (including primary and secondary prevention, and treatment);
• a stronger definition and improved selection of performance indicators on CV mortality, patient outcomes and economic impact of interventions;
• harmonised data standards for measurement of performance and impact (including PROMs⁴, PREMs⁵, patient preference, clinical outcome assessments etc.).
• an easy-to-use digital platform (ideally based on existing solutions to ensure interoperability) and high-quality data that enable a data-driven approach to CVD risk management, using standardised data reporting to facilitate comparison across cities;
• new solutions: digital and telehealth for early detection and monitoring of CVD patients, leveraging technologies for monitoring by incorporating wearables and apps to continuously monitor the population's adherence to cardiovascular medications and the occurrence of potential side effects. Moreover, this will enhance predictive models with more granular data leading to more precise risk assessments;
• recommendations on enhancing patient use of and access to technology and digital interventions (telemedicine, wearables, clinical mobile apps…); targeted prevention strategies, urban planning recommendations, and public health policies to mitigate these risks;
• a platform, network, or another support mechanism for exchange of good practice, learnings, and experience, to support further deployment of successful approaches across Europe and beyond;
• recommendations on improving living conditions to support the goal of decreasing impact of cardiovascular diseases.

To address this challenge, the action funded under this topic should:

• select up to five cities to serve as pilot use cases. These cities should be representative of the European context (in particular in relation to size and population) to allow broader implementation across regions/countries, different cultural and/or economic distributions, considering different health care structures (private/public) in different countries. Indicatively, each pilot city (or another urban administrative entity) is expected to have a population of at least 50 000 in its urban centre, in line with the OECD-EC definition of a city;
• conduct a gap analysis of existing cardiovascular disease screening and diagnostics, clinical pathways and public health policies to guide the development of scalable models and best practices to fill these gaps, also considering broader European application (for example, set targets, define actions, strengthen enablers). In this analysis, due attention should be given to high-stress lifestyles (nutrition, physical activity) and socio-economic disparities. The identified solutions for improvement should be based on data-driven insights to identify multi-sectorial interventions that improve the management of CVD risk factors (such as hypertension, diabetes, low-density lipoprotein cholesterol) and prevent these risks from developing. They should also consider the entire continuum of care (detect, treat, control). The work on performance indicators including harmonisation is key to set a baseline from which improvements can be made. Applicants are expected to consider all applicable legislative and regulatory constraints (national, regional, local) and their possible impact on the implementation and results of the project. End-users (including citizens, patients, healthcare professionals and providers, health technology developers among others) should be included from the start in the co-creation process to ensure future buy-in and implementation.
• collaborate with patients and citizens to develop strategies and guidance for effective CV health awareness campaigns;
• collaborate with healthcare professionals to review and adapt guidance on CVD prevention and management, identifying opportunities to maintain and optimise healthcare workforce resources and engagement;
• set up sustainable platforms and other support mechanisms for deployment of the models (sharing best practice between pilot cities and across regions);
• pilot novel and/or improved early detection and diagnostic solutions, patient management strategies, (including improved patient support, remote patient management, patient flows), and initiatives to maintain workforce engagement;
• explore potential funding tools to complement healthcare systems funding for managing cardiovascular health (including bonds, insurance, crowdsourcing, etc.) which could be used to implement the models;
• leverage existing and newly created sources of multimodal data (contemplating opportunities provided by EHDS) for decision making and management of CVD (collecting, connecting, standardising, processing and analysing);
• design and deploy communication and awareness-raising campaigns, including training and capacity-building for health workers to effectively address various population groups affected by CVD.

Applicants should consider synergies with relevant initiatives at national level and with other European health initiatives such as the European Innovation Partnership on Active and Healthy Ageing⁶, Reference Site Collaboration Network⁷, Urban Health Cluster⁸, the Cities and Cancer Missions⁹ and the Joint Action on Cardiovascular Diseases and Diabetes (JACARDI) funded by the EU4Health programme, to maximise the potential for creating models that can be applied in various urban settings to improve cardiovascular health. This collaborative approach underscores the potential for cross-applicability of health solutions in addressing chronic diseases.

The action should also consider learnings and synergies with other IMI and IHI initiatives such as H2O, EHDEN, BigData@Heart, iCARE4CVD, among others.

Applicants are expected to consider the potential regulatory impact of the results and – as relevant – develop a regulatory strategy and interaction plan for generating appropriate evidence as well as engaging with regulators in a timely manner (e.g. national competent authorities, EMA Innovation Task Force, qualification advice).

_{¹ WHO, “Noncommunicable diseases (who.int)” September 2023.}

_{² https://data.worldbank.org/}

_{³ European Commission, “Urbanisation in Europe” last updated July 2020.}

_{⁴ PROM: Patient Reported Outcome Measurements}

_{⁵ PREM: Patient Reported Experience Measurements}

_{⁶ European Commission, “The European Innovation Partnership on Active and Healthy Ageing (EIP on AHA)” Accessed March 2024.}

_{⁷ Reference Site Collaboration Network, “Home - RSCN” Accessed March 2024.}

_{⁸ Urban Health Cluster, “Urban Health Cluster | The first European Cluster to improve and safeguard health and well-being of citizens, leaving none behind” Accessed March 2024.}

_{⁹ European Commission, “EU Missions in Horizon Europe” Accessed May 2024.}

The action under this topic is expected to achieve all the following impacts and contribute to the following EU policies/initiatives:

• decrease the CVD burden in European cities by the reduction of CV events, disability, and mortality;
• enable future clinical pathways leading to improved patient outcomes;
• reduce the pressure of patient flow in the healthcare system via innovative diagnostic/detection solutions;
• strengthen the definition, standardisation and selection of performance indicators on CVD mortality, patient outcomes and economic impact of interventions, and thus improve future clinical pathways and intervention implementation studies;
• optimise healthcare expenditure to tackle the financial strain of CVD, amounting to €282 billion annually in the EU [1]. The emphasis is on prioritising spending for maximum efficiency and value, balancing the costs of advanced interventions with their long-term benefits;
• strengthen public awareness initiatives and incorporate improved diagnostic methods to enhance early detection and treatment of CVD, to reduce premature CVD deaths and support preventive healthcare measures;
• strengthen patient and citizen input to treatment pathways, disease monitoring and scientific guideline enhancement;
• contribute to the European policy on Active and Healthy Aging , and to the implementation of the European Commission’s proposal for the European Health Data Space (EHDS) by providing FAIR data that are aligned with the EHDS requirements;
• start building a system for continual impact assessment and provide early evidence on the impact and effectiveness of the applied recommendations.

These impacts are in alignment with specific objectives 3 and 2 of IHI JU¹.

_{¹ https://www.ihi.europa.eu/sites/default/files/flmngr/IHI_Strategic_Research_and_Innovation_Agenda_3.pdf}